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Client: 
Kings County Hospital Center
Challenge:

With the expansion of their medical facilities, Kings County Hospital Center needed a way to inform the community that it's medical services were state-of-the-art and that their patient care was one of the best in Brooklyn.

Not having a full web presence, the Health and Hospital Corporation (HHC), which manages most of New York City's hospitals, wanted to build a robust web resource for the public to see what Kings County Hospital Center had to offer. These resources were to be built directly into the existing information that is currently available on NYC.gov, the New York City’s main information hub.

Solution:

Working along with HHC, Kings County and NYC Department of Technology we developed various creative solutions, core information architecture and branding ideas that would eventually be developed into their current content management system.

These ideas were then implemented into the current workflow on NYC.gov, helping to build and showcase all Kings County Medical Center's services and facilities.

Services Implemented

Strategic Planning & Research

  • Brand Development
  • Information Architecture
  • Requirements Gathering
  • SEO
  • User Experience Development (UX)

Creative Development

  • Copy Writing
  • Creative Direction
  • Online Branding
  • User Interface Design (UI)

Interactive Development

  • Website Development
  • Content Management (CMS)